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Dawn iacobuccis marketing management, 5e provides the material that upper level undergraduate, firstyear mba and emba students need to master core concepts in marketing management. Collaborative, iconic, and independent in summary, marketing 3. Books by dawn iacobucci author of mm4 with coursemate, 1. Faculty at harvard business school were not involved in analyzing the textbook or selecting the cases and articles. Marketing management 5th edition by dawn iacobucci and publisher cengage learning. Paired with cases, group work, andor simulations, instructors have the ability to create a dynamic and engaging course.

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